
Is Cardlytics (CDLX) stock Halal?
September 2026 AAOIFI screening result for Cardlytics, Inc. (CDLX): non-permissible income, pass. Interest-bearing investments, fail. Interest-bearing debt, fail. Preference shares, pass. Cardlytics, Inc. is not currently Shariah compliant. Re-screened monthly against AAOIFI Shariah Standard No. 21.
Cardlytics is a digital advertising platform that partners with major financial institutions to deliver targeted marketing campaigns to consumers. Its primary function is to enhance the effectiveness of advertising by using purchase data insights, allowing marketers to connect with potential customers through personalized, relevant offers. Cardlytics primarily impacts the retail, dining, and travel industries by enabling businesses in these sectors to reach audiences with tailored promotions when they are most likely to make a purchase. Before any of that matters to a Muslim investor, one question comes first: is Cardlytics stock Halal?
Is Cardlytics Shariah compliant?
For a company like Cardlytics, the first question AAOIFI Shariah Standard No. 21 asks is about content and advertising: platform businesses can carry impermissible elements, and the standard tolerates them only as incidental income below 5% of revenue. Only then do the financial ratios come into play.
Does Cardlytics pass the business activity test?
The activity screen is only part of the picture this month: Cardlytics currently fails the interest-bearing investments and interest-bearing debt screens, so the overall verdict is not compliant regardless of the business itself. The watch item is content: advertising and programming can include impermissible material, which AAOIFI treats as incidental only below the 5% revenue ceiling.
Is Cardlytics' income Halal?
Yes, within AAOIFI's tolerance. Cardlytics' income from non-permissible sources stays below 5% of revenue in the September 2026 screening.
Does Cardlytics meet AAOIFI's debt and investment ratio requirements?
No. Both ratios currently breach the 30% caps: interest bearing investments and interest bearing debt each exceed the limit AAOIFI permits for a Halal investment. The ratios move with the share price as well as the balance sheet, and our Shariah Supervisory Board has CDLX re-screened every month.
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