Planet Labs PBC

Planet Labs PBC is a U.S.-based satellite imagery and geospatial data company that designs, builds, and operates large constellations of Earth‑observation satellites and sells the resulting data and analytics to government and commercial customers. The company’s primary listed share trades on the New York Stock Exchange under the ticker PL, and 1PLL is an instrument representing Planet Labs PBC on the Italian Stock Exchange rather than a separate operating entity. ## Company overview Planet Labs PBC was founded in 2010 by former NASA scientists and is headquartered in San Francisco, California. It operates in the aerospace and defense industry within the broader industrials sector and focuses on providing frequently updated satellite imagery and analytics via an online platform. ## Business activities The firm designs, constructs, and launches small satellites (including CubeSats such as “Doves” and higher‑resolution SkySat units) that capture multi‑spectral and high‑resolution images of Earth’s surface. These data products support use cases in agriculture, energy, forestry, mapping, finance, insurance, environmental monitoring, and various government and defense applications. ## Key products and services Planet’s platform provides subscription access to daily or frequent Earth imagery, basemaps, and analytics, often delivered through APIs and integrations with GIS workflows. Customers can task satellites for specific areas or events and use derived analytic feeds and “planetary variables” for monitoring change and informing operational decisions. ## Public listing and structure Planet Labs PBC became publicly traded in December 2021 via a merger with a special purpose acquisition company and is organized as a Public Benefit Corporation, which embeds specified social and environmental objectives into its corporate structure alongside shareholder value. The primary equity security is the NYSE‑listed common stock (Class A shares, ticker PL), whose economic exposure is what secondary listings or certificates like 1PLL on other exchanges typically reference. ## Governance and leadership The company is led by co‑founder William (Will) Marshall, who serves as chief executive officer and chair of the board. Other senior executives include a president and chief financial officer and leaders overseeing strategy, space operations, marketing, people, and revenue functions supporting the satellite and data platform business.