Nu Skin Enterprises, Inc.

Nu Skin Enterprises Inc. is a global direct selling company specializing in the marketing and distribution of premium-quality personal care products and dietary supplements. The company's primary purpose is to empower individuals by providing them with the opportunity to run personal businesses by selling its diverse array of beauty and wellness products. Notably, it operates in sectors like skincare, health and nutrition, aiming to promote healthier lifestyles and aging solutions. Nu Skin leverages a unique business model, combining innovative product development with a robust, entrepreneur-focused sales strategy. This model not only impacts individuals at the grassroots level by fostering entrepreneurial initiatives but also significantly influences the larger market trends in nutraceuticals and personal care. Established in 1984 and headquartered in Provo, Utah, Nu Skin has expanded its reach globally, with operations in multiple international markets. It is recognized for its commitment to quality and sustainability, integrating cutting-edge scientific research into its product offerings while maintaining a strong presence in the competitive direct selling industry.