e.l.f. Beauty, Inc.

Elf Beauty Inc. is a beauty and personal care company specializing in color cosmetics, skincare, and related accessories. It focuses on offering a broad assortment of products at accessible price points, targeting mass-market consumers while emphasizing quality and on-trend formulations. The company’s portfolio typically includes items such as foundations, lip products, eye makeup, brushes, and skincare treatments designed to appeal to a wide demographic, including younger and value-conscious users. Elf Beauty Inc. operates primarily in the household and personal products segment within the consumer defensive sector, providing everyday-use items that tend to display more stable demand across economic cycles. In the broader financial market, the company serves as an example of a branded consumer products issuer with exposure to global beauty trends, digital marketing, and retail distribution channels spanning e-commerce, drugstores, and specialty retailers. Its shares give market participants targeted exposure to the cosmetics and personal care industry.