
Is Creative Realities (CREX) stock Halal?
Under AAOIFI Shariah Standard No. 21, a Halal stock keeps non-permissible income below 5% of revenue and interest-bearing debt and investments each below 30% of market capitalisation. Creative Realities, Inc. (CREX) does not meet the threshold for the interest-bearing debt screen as of September 2026, so it is not Shariah compliant.
Creative Realities is a company specializing in digital marketing solutions and technology integration for businesses seeking to enhance customer engagement. The firm provides an array of services, including digital signage, interactive marketing, and mobile marketing, tailored to improve customer experience across various sectors such as retail, automotive, and hospitality. One of its primary functions is to aid companies in crafting immersive, technology-driven environments that captivate and inform their audience. For Muslim investors, though, the most pressing question is simpler: is Creative Realities a Halal investment?
Is Creative Realities Shariah compliant?
Technology companies rarely fail AAOIFI screening on what they sell. Software, hardware and digital services are permissible business activities, so for a company like Creative Realities the Shariah question moves to the balance sheet: how much of its market value sits in interest bearing debt, how much of its cash earns Riba in conventional deposits, and whether incidental income from impermissible sources creeps past 5% of revenue. These are exactly the ratios AAOIFI Shariah Standard No. 21 polices, and they move every month with the share price.
Does Creative Realities pass the business activity test?
The activity screen is only part of the picture this month: Creative Realities currently fails the interest-bearing debt screen, so the overall verdict is not compliant regardless of the business itself. The watch item for technology names is incidental: cash returns and platform content can carry impermissible elements, which AAOIFI tolerates only below the thresholds.
Is Creative Realities' income Halal?
Yes, within AAOIFI's tolerance. Creative Realities' income from non-permissible sources stays below 5% of revenue in the September 2026 screening.
Does Creative Realities meet AAOIFI's debt and investment ratio requirements?
Not in full. Interest bearing debt currently exceeds the 30% cap, while the other ratio stays within it. One breach is enough to fail the screening; the ratios are reassessed monthly under our Shariah Supervisory Board.
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