
Is Nu Skin Enterprises (NUS) stock Halal?
Under AAOIFI Shariah Standard No. 21, a Halal stock keeps non-permissible income below 5% of revenue and interest-bearing debt and investments each below 30% of market capitalisation. Nu Skin Enterprises, Inc. (NUS) does not meet the threshold for the interest-bearing investments and interest-bearing debt screens as of September 2026, so it is not Shariah compliant.
Nu Skin Enterprises is a global direct selling company specializing in the marketing and distribution of premium-quality personal care products and dietary supplements. The company's primary purpose is to empower individuals by providing them with the opportunity to run personal businesses by selling its diverse array of beauty and wellness products. Notably, it operates in sectors like skincare, health and nutrition, aiming to promote healthier lifestyles and aging solutions. For Muslim investors, though, the most pressing question is simpler: is Nu Skin Enterprises a Halal investment?
Is Nu Skin Enterprises Shariah compliant?
Food, household goods and everyday retail are permissible activities, with one watch item: incidental revenue from alcohol, tobacco or conventional financial services must stay below the 5% ceiling of AAOIFI Shariah Standard No. 21. For Nu Skin Enterprises, that is usually the screen worth reading first.
Does Nu Skin Enterprises pass the business activity test?
The activity screen is only part of the picture this month: Nu Skin Enterprises currently fails the interest-bearing investments and interest-bearing debt screens, so the overall verdict is not compliant regardless of the business itself. The watch item is the product mix: any alcohol, tobacco or similar lines count against the 5% ceiling.
Is Nu Skin Enterprises' income Halal?
Yes, within AAOIFI's tolerance. Nu Skin Enterprises' income from non-permissible sources stays below 5% of revenue in the September 2026 screening.
Does Nu Skin Enterprises meet AAOIFI's debt and investment ratio requirements?
No. Both ratios currently breach the 30% caps: interest bearing investments and interest bearing debt each exceed the limit AAOIFI permits for a Halal investment. The ratios move with the share price as well as the balance sheet, and our Shariah Supervisory Board has NUS re-screened every month.
Tabadulat is an ADGM regulated brokerage whose license covers Shari'a Compliant Regulated Activities, as the FSRA permission names them. New to the terminology? Gharar and Maysir, Sukuk, Zakat and purification are all explained in plain English.
New to the four screens? Read What is Halal Investing? A Guide to Halal Stocks and Islamic Finance



