Is MediaAlpha, Inc. MAX stock Halal to invest in?

Yes, as of September 2026, MediaAlpha, Inc. stock (MAX) is classified as a Shariah compliant stock. The verdict comes from AAOIFI Shariah Standard No. 21, the benchmark most Islamic scholars and institutions use to screen Halal stocks. MediaAlpha, Inc. clears each of the four screens this month: its non-permissible income stays inside the 5% ceiling, both interest-bearing debt and interest-bearing investments stay inside the 30% caps, and there are no impermissible preference shares. The stock's current purification factor is 100%. Compliance is reassessed every month as updated screening data arrives, and a stock's status can change when new financial reports are released. You can always check the current status of MediaAlpha, Inc. and explore other Shariah compliant stocks in the Tabadulat app.

How often is MediaAlpha, Inc. MAX reviewed for Shariah compliance?

Tabadulat reviews MediaAlpha, Inc. MAX for Shariah compliance every month. Each review applies the AAOIFI Shariah Standard No. 21 methodology, screening the company's business activities, non-permissible income, interest-bearing investments, interest-bearing debt, and preference shares, against the company's latest available financial data. The process operates under the direct supervision of Tabadulat's dedicated Shariah Supervisory Board of Islamic finance scholars. Because compliance depends on financial ratios that move with market capitalisation and reported results, a stock's status can change from one review to the next. Monthly screening ensures the status shown for MediaAlpha, Inc. reflects current financial data rather than an outdated assessment, and Tabadulat app users are notified if a holding in their portfolio becomes non-compliant.

Does MediaAlpha, Inc. MAX pass the AAOIFI Non Permissible Income criteria?

Yes, as of September 2026, MediaAlpha, Inc. stock (MAX) passes the AAOIFI non-permissible income screen. Each month Tabadulat measures MediaAlpha, Inc.'s income from impermissible sources, covering Riba, conventional financial services, alcohol, gambling and tobacco, against AAOIFI's 5% revenue ceiling. The latest screening puts the company inside the limit. Even permissible levels of incidental impure income should still be purified: investors donate the corresponding share of dividends to charity, as reflected in the stock's purification factor. This screen is reassessed monthly using the company's latest financial disclosures.

Does MediaAlpha, Inc. MAX pass the AAOIFI Interest Bearing Investments criteria?

Yes, as of September 2026, MediaAlpha, Inc. stock (MAX) passes the AAOIFI interest-bearing investments screen. Under AAOIFI Shariah Standard No. 21, the cash a company places in interest-earning instruments (such as conventional deposits, bonds, treasury bills and money-market funds) must remain below 30% of its market capitalisation. This limit ensures shareholders are not materially profiting from Riba (interest). MediaAlpha, Inc.'s interest-bearing investments are currently within the 30% threshold. Because the ratio is measured against market capitalisation, it can move with the share price as well as the balance sheet, which is why Tabadulat rescreens the stock every month.

Does MediaAlpha, Inc. MAX pass the AAOIFI Interest Bearing Debt criteria?

Yes, as of September 2026, MediaAlpha, Inc. stock (MAX) passes the AAOIFI interest-bearing debt screen. The debt screen caps Riba-based borrowing, meaning conventional bank loans, bonds and similar financing, at 30% of market capitalisation, limiting a shareholder's exposure to interest-based leverage. MediaAlpha, Inc. is inside that limit in the latest screening. Because market capitalisation changes daily, a company's debt ratio can drift toward or away from the limit even without new borrowing, which is why this screen is reassessed every month.

What is the dividend purification factor for MediaAlpha, Inc. MAX stock?

As of September 2026, the dividend purification factor for MediaAlpha, Inc. (MAX) is 100%. Purification (Tazkiyah) is the practice of donating to charity the portion of dividend income attributable to incidental non-permissible sources, typically interest earned on a company's cash, and AAOIFI methodology requires it even for fully compliant stocks. The purification factor is the figure Halal investors use to work out that donation on MediaAlpha, Inc. dividends. It is recalculated with each monthly screening as new financial data arrives, and the Tabadulat app can help you calculate and track purification across your whole portfolio.

Does MediaAlpha, Inc. MAX pass the AAOIFI Preference Share screen?

Yes, as of September 2026, MediaAlpha, Inc. stock (MAX) passes the AAOIFI preference share screen. AAOIFI Shariah Standard No. 21 prohibits investing in preference shares because they grant holders guaranteed or priority rights to dividends and capital ahead of ordinary shareholders, a structure that conflicts with the Shariah principle that investors should share profit and loss in proportion to their ownership. MediaAlpha, Inc. has no impermissible preference share structure affecting its ordinary shares, so the stock is compliant on this criterion. Like all AAOIFI screens, this is verified in each monthly review.

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Is MediaAlpha (MAX) stock Halal?

NYSE

Shariah-Compliant

Not Shariah

Under AAOIFI Shariah Standard No. 21, a Halal stock keeps non-permissible income below 5% of revenue and interest-bearing debt and investments each below 30% of market capitalisation. MediaAlpha, Inc. (MAX) passes all four screens as of September 2026, with a dividend purification factor of 100%.

Sector:

Communication Services

Industry:

Internet Content & Information

Employees:

144

Website:

https://www.mediaalpha.com

Market cap:

$664M

P/E ratio:

7.6

Dividend yield:

52-week range:

$7.09 - $14.70

Data as of:

3 September 2026

Screening history:

September 2026: PASS

MediaAlpha operates as a technology platform in the digital advertising industry. The company specializes in creating an efficient and transparent marketplace where advertisers and publishers can engage in programmatic buying and selling of targeted media. MediaAlpha focuses on vertical search marketplaces, primarily impacting sectors such as insurance, travel, and other consumer services, where precise targeting and audience reach are crucial for maximizing returns on advertising spends. For Muslim investors, though, the most pressing question is simpler: is MediaAlpha a Halal investment?

Is MediaAlpha Shariah compliant?

Media and platform businesses sit closer to the activity screen than most: advertising, content and app ecosystems can carry impermissible elements, and AAOIFI Shariah Standard No. 21 tolerates them only below 5% of revenue. For MediaAlpha, that is where the screening attention goes first, before the debt ratios.

Does MediaAlpha pass the business activity test?

Yes. In the September 2026 screening MediaAlpha holds an overall PASS, which a stock only earns when its core business clears the activity screen. The watch item is content: advertising and programming can include impermissible material, which AAOIFI treats as incidental only below the 5% revenue ceiling.

Is MediaAlpha's income Halal?

Yes, within AAOIFI's tolerance. MediaAlpha's income from non-permissible sources stays below 5% of revenue in the September 2026 screening, and the small impure portion is handled through purification: the factor of 100% tells holders of MAX what share of each dividend to keep and what remainder to donate to charity.

Does MediaAlpha meet AAOIFI's debt and investment ratio requirements?

Yes. Both caps hold this month: interest bearing investments and interest bearing debt each stay below 30% of market capitalisation. Because the caps move with the share price, our Shariah Supervisory Board has MAX re-screened every month, and the result above always shows the latest verdict.

Tabadulat is an ADGM regulated brokerage whose license covers Shari'a Compliant Regulated Activities, as the FSRA permission names them. New to the terminology? Gharar and Maysir, Sukuk, Zakat and purification are all explained in plain English.

New to the four screens? Read Why a Halal Stock Screener Matters for Halal Investing

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